Paid ads

How do you get the biggest bang for your buck with your influencer marketing budget? This study analyzed 5,835 influencer marketing posts sponsored by 861 different brands to find out. It looked at ho...

In this article, you’ll discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works. Let’s start with the most obvious questi...

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. You will hear conflicting reports from diff...

If we talk about B2B PPC lead generation, it’s all about targeting decision-makers at the right time, in the right place. But many businesses struggle with finding the right audience, and therefore, c...

As we enter the age of privacy-friendly measurement, marketers are increasingly faced with data gaps. Much has been discussed about upcoming privacy changes and their implications for online measureme...