Paid ads

With low click-through rates on display ads advertisers are constantly looking at smarter ways to get across their messages, and native advertising (or sponsored content) is a popular solution for pub...

It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. The announcement sen...

Picture this: the results from over 400 podcast ad campaigns, spread out before you. Now, imagine them neatly organized by the top five trends and successes, complete with creative tips and takeaways,...

Here is how brands can adapt their online advertising to compete in a dramatically changing landscape. Before the advent of the internet, advertising was a rather haphazard affair. Brands sent an abun...

In 2011, while millennials flocked to social media, marketers—alarmed by platforms that favored real-time authenticity over meticulous messaging—hesitated. Brent Stirling couldn’t believe people were ...