Paid ads
Discover links and resources related to online paid advertising.
Improve ROAS by +15% to +45% with 4 ad campaign optimization levers
Andy Grava
|
So, if you are not doing it already, you should maximize your #Facebook #MediaBuying by optimizing for – in this order – the following key levers (Meta's research commissioned to Nielsen). Note: Exper...
How to maximize your influencer campaigns
Ariyh
|
How do you get the biggest bang for your buck with your influencer marketing budget? This study analyzed 5,835 influencer marketing posts sponsored by 861 different brands to find out. It looked at ho...
A quick guide to TikTok ads
Better Marketing
|
In this article, you’ll discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works. Let’s start with the most obvious questi...
How to advertise on Facebook: Demystifying how Facebook ads work
Ladder
|
Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. You will hear conflicting reports from diff...
PPC B2B lead generation: Getting the best out of your B2B PPC agency
SearchBerg
|
If we talk about B2B PPC lead generation, it’s all about targeting decision-makers at the right time, in the right place. But many businesses struggle with finding the right audience, and therefore, c...