Paid ads
Discover links and resources related to online paid advertising.
19 SaaS Facebook ad examples to learn from
Hey Digital
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If you want to attract new customers to your SaaS, Facebook is the place to be. With over 91% of marketers considering Facebook to be a better B2B advertising platform than LinkedIn, there’s no longer...
Advertisers need to get over their fear of commitment
Magic Numbers
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Do you find yourself constantly afraid of making things serious with your current marketing plan? Is there a part of you that wants to do this campaign, and a part that wants to run away? Do you wonde...
The law of sh*tty clickthroughs
Andrew Chen
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After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sou...
When to use slow vs fast ads
Ariyh
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Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices. Picture a cheetah running full speed towards it...
Key questions Meta’s ads team must answer as it enters a new era
Digiday
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The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the ...