Paid ads

Managing successful paid media campaigns requires a synergy between your brand’s needs and the given ad platform’s rules of engagement. For a long time, the rules of engagement remained unchanged. However, within the past few years, some...

Facebook versus Google. Wherever you land on the great debate, the dynamic has always been thought of as demand generation via social; demand capture via search. After all, Google excels at capturing people in the middle or bottom of you...

While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your journey to app success. We like to think of them as the first step towards app domination. App...

Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report. As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simp...

The news: Nielsen is on shaky ground with the Media Rating Council (MRC) and may soon lose its accreditation, per Ad Exchanger. An MRC review found that Nielsen undercounted viewers in the crucial 18–49 demographic by 2% to 6% in Februar...