Paid ads

Picture this: the results from over 400 podcast ad campaigns, spread out before you. Now, imagine them neatly organized by the top five trends and successes, complete with creative tips and takeaways,...

Here is how brands can adapt their online advertising to compete in a dramatically changing landscape. Before the advent of the internet, advertising was a rather haphazard affair. Brands sent an abun...

In 2011, while millennials flocked to social media, marketers—alarmed by platforms that favored real-time authenticity over meticulous messaging—hesitated. Brent Stirling couldn’t believe people were ...

On the eve of the $20-plus billion upfront marketplace, linear TV is girding to grapple for all the value it can secure in the face of growing competition for eyeballs and advertisers from connected T...

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re...