Paid ads
Discover links and resources related to online paid advertising.
Key questions Meta’s ads team must answer as it enters a new era
Digiday
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The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the ...
How to acquire customers with TikTok ads
Demand Curve
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Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign....
Sponsored content for publishers: Revenue saviour or reputational risk?
Press Gazette
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With low click-through rates on display ads advertisers are constantly looking at smarter ways to get across their messages, and native advertising (or sponsored content) is a popular solution for pub...
How the death of the cookie will give rise to wider DOOH adoption
The Drum
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It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. The announcement sen...
5 proven tactics for creating successful podcast ads
SXM Media
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Picture this: the results from over 400 podcast ad campaigns, spread out before you. Now, imagine them neatly organized by the top five trends and successes, complete with creative tips and takeaways,...