Paid ads
Discover links and resources related to online paid advertising.
In the roaring twenties, ads make a comeback
The New York Times
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If you wanted to sound smart at a media business conference or sell your start-up over the last couple of years, you’d talk about the rise of digital subscriptions. Netflix and Spotify led the way in getting consumers to pay every month ...
Virgin Media apologises for more outages
Advanced Television
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A network problem at Virgin Media left many customers without TV and broadband services on June 2th. Thousands of customers reported issues on the Down Detector website, and complained on social media that they could not access their se...
New data shows contextual targeting is driving brand safety and favorability
Digiday
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In a very top-level approach, return on investment is among one of the top-ranking KPIs that brands prioritize when it comes to ad campaigns. However, in an online world filled with misinformation, fake news and unsafe content, brand ima...
As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities
Digiday
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Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch and YouTube, podcasts create new opportunities to apply sponsorships and brand partnershi...
Using Facebook retargeting to increase conversion and feature adoption
Hull.io
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User adoption is the process of making your trial or new customers addicted to your product. It essentially teaches them how to solve problems and make your product an essential part of their lives. But you can’t do it with top of the fu...