Paid ads

DoorDash is beefing up its advertising offerings. Earlier this month, the online food ordering company rolled out self-serve sponsored listings capabilities, in which restaurateurs can purchase search-page ad units to increase their visi...

When talking about PPC affiliate marketing, it’s important to make a distinction between two different types of performance-based marketing. What is usually referred to as pay per click affiliate programs are programs where marketers, al...

LinkedIn advertising can generate great results for any business, even B2C companies. That's why in this video, we're giving you a LinkedIn tutorial on how to set up & create ads on LinkedIn. Watch now to learn about LinkedIn for busines...

Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social network reports secon...

As it works to provide more options for brands to manage their ad placements across its apps, Meta has announced a new partnership with brand suitability platform Zefr which will better enable advertisers to ensure that their promotions ...