Paid ads

The paid ads world can be a real beast. Sometimes just getting started can feel like a daunting task and it’s common to start small and slowly add platforms into the mix over time, but when you’re in a pay-to-play space like paid ads, it...

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV. With this in hand, you’ll have eve...

MR. HOPKINS is a work "fan." He believes that the greatest joy in life is afforded by work in which the worker is interested and apparently he expects any worker to find interesting any work that he has to do Again and again throughout t...

Increasingly, viewers are rejecting traditional TV in favor of flexible digital streaming options. According to Google, the definition of television itself is changing, as most people consider streaming services like YouTube and Netflix ...

If you wanted to sound smart at a media business conference or sell your start-up over the last couple of years, you’d talk about the rise of digital subscriptions. Netflix and Spotify led the way in getting consumers to pay every month ...