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Discover links and resources related to online paid advertising.

View-through vs. incrementality: A clear way to measure TV ad response [Video]

Tatari
|
Paid ads
Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...

Report: Addressable ads drive consumer engagement

Advanced Television
|
Paid ads
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collabora...

Your Quick Guide to Paid Digital Advertising

Magneti
|
Paid ads
There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” There’s some truth to that. According to Search Engine Journal, results on page 2 of a Google search have less than a 1...

5 tips I learned spending $250K on Facebook ads [Video]

Biaheza
|
Paid ads
In this video I go over some things I learned through my time of advertising on Facebook and some things that help me run profitable ads in 2019. This video will help you run ads on facebook for any purpose such as starting a social medi...

Google Adds New Features to Responsive Search Ads

Search Engine Journal
|
Paid ads
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions. Google has announced it’s increasing the features of their responsive ads today...
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