Paid ads
Discover links and resources related to online paid advertising.
Did the Facebook Ads boycott actually work?
Search Engine Land
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Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social network reports secon...
Meta partners with Zefr to improve its advertiser safety tools
Social Media Today
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As it works to provide more options for brands to manage their ad placements across its apps, Meta has announced a new partnership with brand suitability platform Zefr which will better enable advertisers to ensure that their promotions ...
How to write a Facebook ad in under 30 minutes
Jarvis
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There are nearly 8 billion people in the world. Astonishingly, 2.9 million of them use Facebook monthly (and 1.9 billion use it daily). Chances are that at least some, if not most, of your audience are frequent Facebook users. This can m...
Podcast advertising has a business intelligence gap
TechCrunch
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There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this cau...