Paid ads

More than half—56%—of agency buyers said that their clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign. The survey by Digiday found that about 40% said their clients had not paused spending...

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That...

Wix, the website builder company you may remember from stealing WordPress code and lying about it, has now decided the best way to gain relevance is attacking the open source WordPress community in a bizarre set of ads. They can’t even c...

DoorDash is beefing up its advertising offerings. Earlier this month, the online food ordering company rolled out self-serve sponsored listings capabilities, in which restaurateurs can purchase search-page ad units to increase their visi...

When talking about PPC affiliate marketing, it’s important to make a distinction between two different types of performance-based marketing. What is usually referred to as pay per click affiliate programs are programs where marketers, al...