Paid ads
Discover links and resources related to online paid advertising.
How to advertise on TikTok: A complete guide for creators
Fourthwall
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TikTok has quickly become one of the most popular social media platforms and has become a tool to break into advertising. If you're a creator or influencer looking to expand your reach, TikTok is a pl...
Google Display Ads: The expert guide for increasing your reach
Demand Curve
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The very first display ad appeared in 1994. It looked like this: And it got a 44% clickthrough rate. Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but the...
Yes, you should bid on your own branded terms
Portent
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One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really be bidding on their own branded terms – why pay money for clicks on their bran...
A beginner's guide to TV streaming advertising
Vibe.co
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In the last 5 years, streaming media has revolutionized the way Americans approach and consume television. Netflix may have started it all over a decade ago, but today’s landscape is unrecognizable co...
The ultimate guide to signage advertising
Sasha
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Hardware part pMurals, billboards, banners, menu boards, street address signs and digital/electronic displays arelays a massive role in how your solution runs. Here, you will discover some of the best...