Paid ads

In the world of geometry, two parallel lines do not meet. No matter how far they extend—whether for thirty feet or thirty lightyears—they will never cross paths. Never touch. Never converge, even for ...

When Fabien “Fab” David joined Notion, it was already a rapidly-growing startup. His job? Build on that organic momentum, meaningfully scaling the company’s paid advertising efforts and building marke...

Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, ...

Should you try Advantage Plus Shopping on Facebook Ads? Probably. Here are the brands that should, the brands that might want to hold off, and everything I know right now about Advantage Plus shopping...

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effectiv...