Paid ads

As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-seco...

Your ads are like your car, you have to spend to operate both and there are different configurations to get the most out of your spend. For your car, it might be your tires, for your ad, it could be y...

LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able t...

Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails an...

I was studying Facebook ads system for Nintee, made some notes that you might find useful. Facebook ads work through auction: each ad opportunity has an auction, the winner of which is decided by tota...