Paid ads

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consu...

In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales. They continued this ad-slashing practice in 2021, with similarly eye-popping numbers. Could it be that all those ads d...

10 Steps Guide to using PPC for Affiliate Marketing for Beginners or PPC Guide for Affiliate Marketers even for Beginners....

Updates to YouTube's policy on mid-roll ads. More specifically, now videos that are at least 8 minutes long, not 10, are eligible for mid-roll ads....

Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative. Some marketers are still apprehensive about trying out Snapchat....