Paid ads

Thinking about advertising on Google? With billions of people using the search engine every day, it’s one of the best ways to reach your target audience online. Formerly known as Google Adwords, Google Ads allows you to communicate with ...

There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features. Seventy-seven percent of B2B ads score 1 on a 1-5 scale of creative effectiveness, acc...

The paid ads world can be a real beast. Sometimes just getting started can feel like a daunting task and it’s common to start small and slowly add platforms into the mix over time, but when you’re in a pay-to-play space like paid ads, it...

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV. With this in hand, you’ll have eve...

MR. HOPKINS is a work "fan." He believes that the greatest joy in life is afforded by work in which the worker is interested and apparently he expects any worker to find interesting any work that he has to do Again and again throughout t...