Product marketing
You're building your ICP wrong
Fletch PMM
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Most B2B teams define their ICP by firmographics like industry, size, and geography, but that misses what actually predicts buying. Here's how to build an ICP rooted in buyer context instead.
Improve customer active use – product-based strategies
Product Marketing Alliance
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Five product-based strategies — onboarding, feature enhancements, in-app messaging, gamification, and performance dashboards — to drive higher DAU/MAU and prove product-market fit.
Who's got time for product marketing?
Elena's Growth Scoop
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How to do (or partner with) PMM, at AI-native speed. A look at how AI-native product marketers are changing collaboration with growth and product teams.
Canva's path to product-market fit: How a two-hour founder date led to a $42B design platform
First Round Review
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Cameron Adams shares how Canva found product-market fit—from finding early evangelists to the unconventional tactics that turned a scrappy startup into a $42B design platform.
Why most PMMs stop one sentence too early: Answering "so what?"
Product Marketing Alliance
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Most PMM reports miss impact because they stop at data. Learn why going beyond reporting to interpretation drives business decisions and levels up your influence.