Product marketing

A product launch is a process in which a new product or service is brought to market by a company. The primary purpose of a launch is to provoke a sense of anticipation and generate awareness of your ...

I spoke to an old friend a couple of weeks ago, who is a CMO at a SaaS company. He was in the process of updating their Go-to-Market (GTM) for their new Fiscal Year and wanted my thoughts on it. Belo...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

A quick survey of customer case studies that exist in the wild reveals that not all of them are created equal. Many of them don’t do justice to what was (undoubtedly) an amazing client success story. ...

Product marketers are some of the most important individuals within a marketing organization. Often, they can be the first marketing hire at many companies. If you’re think about getting into marketin...