Product marketing

Everyone goes to your home page, therefore your home page has to speak to everyone, right? Buyers, users, existing customers, curious explorers, all working at companies large and small. Most companie...

Not many people would leave a role at a prestigious venture capital firm to teach themselves how to code and “make a bunch of things no one’s ever heard of.” But not many people are like Christina Cac...

The life of a freelance web designer in 2013 looked vastly different than it does today. Back then, to build a website for a client, a designer would have to download a WordPress theme, create a mocku...

‍‍Notion is a productivity platform that blends all your workplace apps into a single platform, including team projects, wikis, and docs. Last valued at $10bn, Notion’s customers include teams at Amaz...

Homepages are notoriously hard to write. As companies grow, they expand in two different dimensions: 1) The product(s) get more and more features. 2) Marketing targets more and more segments. As engin...