Product marketing

Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...

This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas. What is the formula for going from an init...

Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way ...

To understand a concept deeply, you need to know The Greats. Frankly, this is why I reluctantly reached out to “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. After all, the book wa...

Many companies think that positioning starts with choosing a market category because they believe it’s the most important part. In my positioning work with clients, teams sometimes become so obsessed...