Product marketing

You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...

One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec. One pattern I have seen that holds companies bac...

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing, IMO. So, let’s dive in. Forget Slack user groups, blasting a survey, or l...

Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...

This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas. What is the formula for going from an init...