Product marketing

It was the aughts, still the early days of tech. I was fresh out of college, struggling with nagging symptoms of imposter syndrome. I was a brand-new Product Marketer, and I was completely out of my d...

Homepages are a bit like Product Marketing Managers: everyone expects them to do everything. Founders want them to reflect their big vision (to impress investors). Product wants them to show off the c...

Imagine this. You tumble down a flight of stairs and twist your ankle. You’re in pain. You think you’ve broken it. You rush to urgent care. They ask you to fill out a lengthy form. Then you wait. Your...

A product strategy explains what you will work on, and why. It links the day-to-day work that you are doing to the big picture company strategy and vision. Most helpful for PMs, it provides a clear ra...

Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...