Product marketing

Not many people would leave a role at a prestigious venture capital firm to teach themselves how to code and “make a bunch of things no one’s ever heard of.” But not many people are like Christina Cac...

The life of a freelance web designer in 2013 looked vastly different than it does today. Back then, to build a website for a client, a designer would have to download a WordPress theme, create a mocku...

‍‍Notion is a productivity platform that blends all your workplace apps into a single platform, including team projects, wikis, and docs. Last valued at $10bn, Notion’s customers include teams at Amaz...

Homepages are notoriously hard to write. As companies grow, they expand in two different dimensions: 1) The product(s) get more and more features. 2) Marketing targets more and more segments. As engin...

You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...