Product marketing
Leah's product market fit guide 2.0
Leah’s ProducTea
|
Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...
The top user persona mistakes startups make — and how to avoid them
Unusual Ventures
|
A user persona represents your ideal customer — someone who needs your product enough that they would be willing to pay for it, not just once but repeatedly. While finding a desperate customer is one ...
A personal definition of product marketing
rocket.pm
|
2 years ago, when there were just a handful of Product Marketers in France, I created, when I worked at Thiga (a French consulting company, specialized in Product), what I humbly called the Product Ma...
Positioning at different stages of PMF
First Impression
|
I get asked this question a lot, and it’s time I wrote about it. What is the right time to do positioning work for a startup? How soon is too soon? When is it too late? What if the market changes afte...
7 must-have assets for your competitive intel program
Olivine
|
Nearly 1,000 new technologies are introduced annually into the marketing technology landscape. Barriers to entry are lower than ever and software technologies are beyond crowded—you can’t even make ou...