Product marketing
How to write a case study that wins clients (+ examples)
Superpath
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Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most utilized content tactic. While ...
Product positioning: What is it and how to create a moat
Wynter
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Early in April Dunford’s career, she grew a scrappy startup CRM Janna Systems from $1 million to $70 million+ in under 18 months. Her marketing team didn’t use misleading sales tactics or corporate gr...
How to position your SaaS business against a market leader
Paddle
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Plausible Analytics is an open-source project dedicated to making web analytics more privacy-friendly. An alternative to Google Analytics, Plausible’s mission is to reduce corporate surveillance by pr...
Airtable's path to product-market fit — Lessons for building horizontal products
First Round Capital
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Product-market fit is one of the most important, yet elusive, concepts in company building. It’s not a clear metric you can measure or a milestone you can easily check off your to-do list. I think of ...
Review mining: How to understand your buyers when you’ve got limited time
Customer Camp
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Don’t write your customer copy. Steal it. Before you think I’m encouraging you to plagiarize, hear me out… In an ideal world, every company would heavily invest in upfront customer research. Marketers...