Product marketing

Early in April Dunford’s career, she grew a scrappy startup CRM Janna Systems from $1 million to $70 million+ in under 18 months. Her marketing team didn’t use misleading sales tactics or corporate gr...

Plausible Analytics is an open-source project dedicated to making web analytics more privacy-friendly. An alternative to Google Analytics, Plausible’s mission is to reduce corporate surveillance by pr...

Product-market fit is one of the most important, yet elusive, concepts in company building. It’s not a clear metric you can measure or a milestone you can easily check off your to-do list. I think of ...

Don’t write your customer copy. Steal it. Before you think I’m encouraging you to plagiarize, hear me out… In an ideal world, every company would heavily invest in upfront customer research. Marketers...

I’ve nearly been at Pleo for a whole year now and I still get asked to give clarity on the question of ‘What is product marketing?’ A lot of people have simply never worked with Product Marketing befo...