Product marketing

When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...

Defining product-led growth is somewhat tricky. The concept has changed so much over the years - the term was used only in a B2B context at first! Still, we can isolate some common talking points: In ...

New and dynamic digital and social mediums are changing the way we market new products. These choices, while having amazing benefits, can prove to be counterproductive when not leveraged properly. Bra...

Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear produ...

According to research by PricewaterhouseCoopers[1], one in three customers said they’d leave a brand after only one poor experience. Understanding what customers want is the key to brand differentiati...