Product marketing

Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...

Several years ago now, I wrote a post called What is Product Marketing? It’s still my most read post. But since then, I've worked at a few more companies, and consulted many more, and I've had this na...

More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...

To understand this, we need to look at what’s happening outside of our bubble. With US foreign policy shifting to a more cautious stance on Ukraine and global security, European leaders are recognisin...

Recently, we’ve been talking a lot about the power of marketing with a compelling value exchange. That’s because we’re convinced that one of the main drivers of the marketing effectiveness crisis in B...