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Product marketing

What is product marketing? (2025 edition)

The Product Marketer
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Product marketing
Several years ago now, I wrote a post called What is Product Marketing? It’s still my most read post. But since then, I've worked at a few more companies, and consulted many more, and I've had this na...

10 product launch pitfalls PMMs must avoid

Behind Product Lines
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Product marketing
More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...

The rise of product marketing in Europe

The Product Marketer
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Product marketing
To understand this, we need to look at what’s happening outside of our bubble. With US foreign policy shifting to a more cautious stance on Ukraine and global security, European leaders are recognisin...

The best homepage I’ve seen this year

Velocity Partners
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Product marketing
Recently, we’ve been talking a lot about the power of marketing with a compelling value exchange. That’s because we’re convinced that one of the main drivers of the marketing effectiveness crisis in B...

Customer lifetime value: How to calculate and increase it

Customers Success Collective
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Product marketing
What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits? What if we told you to stop focusing m...
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