Product marketing

A deep, context-rich 1,500-word success story chalk full of customer quotes is GREAT! …until it’s terrible. Because if you start rattling through that bad boy on a live call, your prospect is going to...

Anyone who’s ever worked at a startup knows it’s a “get the job done” environment where your title means little and what you do means a lot. Engineering manages IT. CEOs “hit the streets” and sell. Hi...

So you want to learn more about product or performance marketing? Well, you’ve come to the right place. I started my career in Ad Operations. Essentially, my job was to create and launch display and p...

We hear it a lot, “People don’t care about your features, they care about what those features can help them achieve and the value you provide for them”. Well, another thing you need to remember is tha...

When most people think about data-driven personas, they're like: “Oh, that's something that's going to take forever. We've got to do one of those sessions with the post-it notes and all of that.” A lo...