Product marketing

Do you have Product-Market Fit (PMF)? If you aren’t sure, the answer, sadly, is usually no. Either way, there is no harm in checking. But how do you check? How do you start to improve your PMF? You do...

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you ca...

Due to my job, I always find myself reading e-mail letters, looking for new SaaS tools, and surfing the net for new ideas. While doing so, one thing never fails to amaze me: product marketing. In the ...

One product marketing trend I feel strongly about is that the next wave of great product companies will all have a public roadmap in some shape or form. Roadmapping tools like LaunchNotes have made th...

A deep, context-rich 1,500-word success story chalk full of customer quotes is GREAT! …until it’s terrible. Because if you start rattling through that bad boy on a live call, your prospect is going to...