Product marketing

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you ca...

Due to my job, I always find myself reading e-mail letters, looking for new SaaS tools, and surfing the net for new ideas. While doing so, one thing never fails to amaze me: product marketing. In the ...

One product marketing trend I feel strongly about is that the next wave of great product companies will all have a public roadmap in some shape or form. Roadmapping tools like LaunchNotes have made th...

A deep, context-rich 1,500-word success story chalk full of customer quotes is GREAT! …until it’s terrible. Because if you start rattling through that bad boy on a live call, your prospect is going to...

Anyone who’s ever worked at a startup knows it’s a “get the job done” environment where your title means little and what you do means a lot. Engineering manages IT. CEOs “hit the streets” and sell. Hi...