Product marketing

A funny thing can happen with startups. Sometimes, the reasons customers love the product end up not being the same reasons that the founder wants them to love the product. This may sound bad or scary...

In the era of PLG, traditional marketing is dying. I am here to tell you: don’t get left behind. The future of marketing is product-led. As a growth operator, advisor, and consultant, I have seen coun...

The popular lore of Silicon Valley goes something like this: a starry-eyed engineer is thinking about a new technology. Suddenly it hits them: the product. It's a lightning bolt from a geeky Zeus, the...

Welcome to our new newsletter, Product for Engineers. We launched it because (1) there’s a real dearth of resources for engineers (and technical founders) who want to level-up their product skills; an...

When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...