Product marketing
My thoughts and notes on product marketing
Rohit Srivastav
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Let me just begin by saying, I have never officially held a title that had 'Product Marketing' in the name. So, why this post? Because I truly believe in the thought by Shane Parrish - Writing is ofte...
The 123s of positioning
Product Marketing Starter
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Most of what I write on this blog is me trying to break down the “Big things” in product marketing in a way that beginners can understand and remember. Call me crazy, but if I’m called out of bed at 3...
How to differentiate when you aren’t different
Product Marketing Alliance
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In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really importa...
Customer storytelling worksheet [Resource]
Unusual Ventures
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Articulate the "Three Whys" for your company's B2B product. This worksheet includes step-by-step guidance to find your Why Buy Now? The objective is to understand a customer’s perception of two opposi...
The A to Z of market research
Product Marketing Alliance
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Honest answers please, product marketers: Is your strategy molded by the view of the customer? If not, maybe it’s time to reconsider your approach, and whilst you’re at it, incorporate market research into your practice - trust us, it’ll...