Product marketing

Marketers at startups often find themselves in the role of jack/jill of all trades, and master of none. There's too much to do, and no time to focus on just one channel. But what if we said specializing early is the exact thing marketers...

Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...

Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motiva...