Product marketing
B2B offer creation complete guide
Pierre's Content Guides
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A weak offer can kill your business. Weak offer = "I will think about it." Great offer = "When can we start?" When your offer is weak, three things happen: You confuse prospects (and confused prospect...
Build a high-converting pricing page in 15 minutes (using AI)
ProductLed
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Quick question: How long did you spend crafting your pricing page? Be honest. Whether you threw something together quickly or went through a detailed process with competitive analysis and stakeholder ...
When customers buy your competitor’s product… and then buy yours
A Smart Bear
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Why would someone pay millions of dollars for software, and then also pay a bootstrapped company $700 for software that does the same thing? How can you win those deals too? “It’s not a matter of life...
Product marketing and pricing: an introduction
The Product Marketer
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One of the greyer areas of a product marketer’s world is pricing - and what our role should be in shaping it. Sometimes we’re asked for input. Other times we’re pulled in at the last minute to draft a...
The difference between product marketing at a startup vs. a large enterprise
Jodi Talks
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The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? While this post was originally writt...