Product marketing

When you’re just starting, your product is usually focused. It does one or two jobs well. And that’s exactly how it should be. But as your product grows, so do its capabilities. It starts to solve mor...

This is a simple but effective process for building knowledge through interviewing (potential) customers that I’ve employed multiple times in the past 16 years. This system led to rejecting some start...

While AI is transforming pricing models, one thing remains consistent: SaaS discounting. We analyzed over 500 SaaS pricing pages and found that most companies still rely on a small set of tried-and-tr...

Buyer personas are a highly underrated aspect of an organization’s marketing and content strategies. A buyer persona sets the tone to help guide organizations on how to cater and market to their audie...

Do you ever walk into a store, aimlessly fill the cart, and spend your hard-earned cash without a second thought? Sure, we may be susceptible to the odd impulse buy, but, overall, many of us focus on ...