Product marketing
When customers buy your competitor’s product… and then buy yours
A Smart Bear
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Why would someone pay millions of dollars for software, and then also pay a bootstrapped company $700 for software that does the same thing? How can you win those deals too? “It’s not a matter of life...
Product marketing and pricing: an introduction
The Product Marketer
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One of the greyer areas of a product marketer’s world is pricing - and what our role should be in shaping it. Sometimes we’re asked for input. Other times we’re pulled in at the last minute to draft a...
The difference between product marketing at a startup vs. a large enterprise
Jodi Talks
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The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? While this post was originally writt...
The product-led marketing (PLM) deep-dive guide
TheProductLed
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In the era of PLG, traditional marketing is dying. I am here to tell you: don’t get left behind. The future of marketing is product-led. As a growth operator, advisor, and consultant, I have seen coun...
Willingness-to-pay: Creating permanent competitive advantage for the right reasons
A Smart Bear
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The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...