Product marketing
10 ways to price and package AI (for any customer)
Good Better Best
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We see hundreds of pricing changes every month. Below, we’ve collected 10 of our favorite examples of AI pricing from the past year, organized by the objective. Enjoy! The Freemium Play: Buffer offers...
The free B2B Messaging Course
Olivine
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Messaging is the foundation of every marketing strategy. This free video course will help you get it right. This B2B Messaging Course is designed to empower you with the knowledge and skills to create...
The game-changing partner every PM should know about
Behind Product Lines
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Product Managers and Product Marketing Managers need to tango to ensure products succeed. You’ve heard my perspectives on this past year, so I invited a product management leader from a top-tier produ...
Unlocking simplicity: Customer empathy as a (not-so-secret) weapon
The Hard Parts of Growth
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My last couple posts have been about how simplicity in strategy and design is a competitive edge. But how do you decide what to simplify? The best way I know? Spending time with the customer. This sou...
Product market fit collapse: Why your company could be next
Reforge
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Historically, product market fit was once viewed as a milestone to achieve that evolved gradually over time. We're now witnessing something unprecedented: established products with seemingly strong pr...