Product marketing

Imagine having an offer so good people would feel stupid to say no. With this kind of no-brainer, you could scale your business so much easier with a fraction of the effort. In this article, we’re goi...

A weak offer can kill your business. Weak offer = "I will think about it." Great offer = "When can we start?" When your offer is weak, three things happen: You confuse prospects (and confused prospect...

Quick question: How long did you spend crafting your pricing page? Be honest. Whether you threw something together quickly or went through a detailed process with competitive analysis and stakeholder ...

Why would someone pay millions of dollars for software, and then also pay a bootstrapped company $700 for software that does the same thing? How can you win those deals too? “It’s not a matter of life...

One of the greyer areas of a product marketer’s world is pricing - and what our role should be in shaping it. Sometimes we’re asked for input. Other times we’re pulled in at the last minute to draft a...