Product marketing

Historically, product market fit was once viewed as a milestone to achieve that evolved gradually over time. We're now witnessing something unprecedented: established products with seemingly strong pr...

There’s something undeniably special about holding a handwritten note. It carries a kind of warmth and humanity that a polished digital post just can’t replicate. Lately, I’ve been reflecting on this ...

The critical piece to figure out first in any ICP research is who the person behind the buying decision is. Most companies get this wrong because they focus only on firmographics and describe what the...

We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. But in my experience, we must remember that value varies enormously between custo...

Your competitive alternative is what customers would use if you weren’t in the picture, and who (or what) that might be is driven by the maturity of your target segment. If you are going after an imma...