Product marketing

So, you’re missing plan and revenue growth is down. Well, welcome to the club. You’re certainly not alone in these times. In this post, I’ll discuss what you can do about it – specifically, how you ca...

I am frequently asked about how we handle positioning where we have multiple products, serving multiple market segments, and being bought by a range of different personas. Do we need different positio...

When there are similar products, the better go-to-market strategy wins. A go-to-market strategy isn't just about launching a product—it's the master plan that dictates how a company will introduce its...

I called myself an Innovation PM for most of my career. I specialized on lifting stuff up from the dirt, zero to one. It’s the thing that got me into product and why I still love this discipline so mu...

As a marketing advisor, I often evaluate startups’ messaging. Here’s what I look for: Is it rooted in customer insights? Does it emphasize the results the product delivers? Does it highlight compellin...