Product marketing
How repositioning a product allows you to 8x its price
A Smart Bear
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You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...
Positioning and pessimistic product thinking
Positioning with April Dunford
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One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec. One pattern I have seen that holds companies bac...
The PMM’s guide to customer conversations
Olivine
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Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing, IMO. So, let’s dive in. Forget Slack user groups, blasting a survey, or l...
No fluff guide to SaaS product marketing
House of Growth
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Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...
The roadmap to product/market fit… maybe
A Smart Bear
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This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas. What is the formula for going from an init...