Product marketing
The definitive SaaS homepage framework
Kyle Poyar
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Homepages are a bit like Product Marketing Managers: everyone expects them to do everything. Founders want them to reflect their big vision (to impress investors). Product wants them to show off the c...
The power of pain
First Impression
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Imagine this. You tumble down a flight of stairs and twist your ankle. You’re in pain. You think you’ve broken it. You rush to urgent care. They ask you to fill out a lengthy form. Then you wait. Your...
How to write a product strategy in 1 day / 1 week / 1 month
Product Growth
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A product strategy explains what you will work on, and why. It links the day-to-day work that you are doing to the big picture company strategy and vision. Most helpful for PMs, it provides a clear ra...
Leah's product market fit guide 2.0
Leah’s ProducTea
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Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...
The top user persona mistakes startups make — and how to avoid them
Unusual Ventures
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A user persona represents your ideal customer — someone who needs your product enough that they would be willing to pay for it, not just once but repeatedly. While finding a desperate customer is one ...