Product marketing
3 product marketing metrics every PMM should track
The Tech PMM
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Hi, I’m Henry, and today, I’ll break down the three essential metrics every Product Marketing Manager (PMM) should focus on to drive success. Let’s dive in! 1. Brand Awareness: Brand awareness is all ...
Your 30-60-90 day plan as a new product marketing manager
Olivine
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Coming from product marketing roles at diverse B2B SaaS companies ourselves, we crowdsourced our teams’ advice for this post. As much as product marketing looks different at every company stage, all o...
Inside how Stripe crafts quality products
Creator Economy
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Today, I want to share a written interview with Katie Dill, Stripe’s Head of Design. Stripe is a company that’s widely known for its focus on craft and quality and Katie is one of the most influential...
The DNA of a great pricing page
Elena's Growth Scoop
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The pricing page may be the most important page on your site. It’s a foundational part of the customer journey. Anyone who is seriously considering your product will visit it and make the key decision...
Replit’s path to product-market fit — The $1 billion side project
First Round Review
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In the startup world, we often hear stories of founders who’ve dreamt of starting a company—any company—since childhood, with big business ambitions stemming from their days of running a lemonade stan...