Psychology

Why do we buy diamond rings for engagement? Here's how a diamond cartel used the anchoring effect to change our behavior forever....

Steve Jobs said “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’...

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns. Imagine going to a fancy 5-star restaurant. You order a rare and complex...

Your product might save your customers hundreds of hours a week or make them thousands of dollars overnight. But if it takes too long to see that happen, they’ll lose interest and cancel. The two bigg...

When the Triple Whale team asked me to write a short article detailing the impact of consumer psychology in paid advertising, I knew this was going to be a challenge. How do you fit hundreds of years ...