Psychology

The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for the Lucky Strike ad on Mad Men....

Have you ever wondered why people are bouncing from your nearly-frictionless onboarding flow? Why the same change can result in a lift on one page and cause drop-off on another? Or why people who find...

When it comes to our life and decisions, we’re optimistic rationalizers. Every New Year’s Eve, we take resolutions that are grounded in perfectly valid reasons – reducing weight, quitting cigarettes, ...

Why do we buy diamond rings for engagement? Here's how a diamond cartel used the anchoring effect to change our behavior forever....

Steve Jobs said “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’...