Psychology

Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on fulfillment of immediate needs of the company rather than focusin...

Understanding the complex process with which the minds of consumers take is the holy grail of marketing. It is the key to creating wildly successful marketing campaigns and expanding the reach of whatever product you offer. And as any as...

Every marketer and advertiser wants to know what it takes to find ideal prospects. Smart marketers incorporate one or more psychological principles in their marketing campaigns, marketing strategy, and sales strategy. This helps them mak...

Many evolutionary psychologists believe that reason evolved to justify our actions to strangers. This justification was necessary because strangers couldn’t take one another’s claims at face value. Such claims had to be backed with reaso...

When designing the logo, the social media posts, or in general, the advertising campaign of your company, the chosen colors of the designs have a lot to do with the message you would like to convey. Colors also influence consumers in the...