Psychology
How to market to your customer’s inner spock
Jen McGahan
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Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...
The psychology of pain and its role in marketing
adQuadrant
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The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...
3 psychology lessons from the book: Ogilvy on Advertising
Louis-Xavier Lavallée
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I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...
How puzzles play an essential role in reader engagement
What's New in Publishing
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Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section r...
Marketing needs to deliver more than it asks
Inverted Passion
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There’s typically an information asymmetry between what sellers know about their products and what buyers know. From buyers’ perspective, while engaging in a potential purchase, they never have enough information to know whether what the...