Sales

The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses more than a trillion dollars per year. That’s right. Not $...

Product-led sales is the norm for almost every PLG, self-serve motion in B2B nowadays. At the heart of this approach is bringing in your sales team to build on top of all your existing self-serve prod...

When a company is transitioning from founder-led sales (FLS) to sales-led sales (SLS), you hear the word “playbook” a lot. For early-stage companies, this rubs me the wrong way because when I hear pla...

Every B2B enterprise nowadays seems to be flirting with the idea of adding a self-serve channel. And why not? The advantages are obvious. Imagine reducing the costs of sales and success or even automa...

The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales, which reduces friction in the sales cycle and converts users in...