Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
Can incorporating ‘the best’ into your title tag improve organic traffic?
When testing title tag variations, we’re influencing two levers that can affect your performance in search. First, the new title tag being tested may impact the overall click-through rate of the searc...
10 strategic SEO insights & tactical advice for 2023
Search Engine Journal
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insight...
23 SEO questions to ask new clients
Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows...
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth
How the F*ck
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s case study, I sat down with their former Head of Organic Performance, Andy Francos, who led SEO f...
Does the brand name and location at the end of the title tag have an impact on SEO?
We know that Google is ever-evolving however, one thing remains the same; the importance of a site’s expertise, authority, trustworthiness, and brand recognition. There are several reasons why appendi...