SEO

If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to me...

Lots of people in SEO are talking about how organic traffic is down in 2025. Some marketers are even reporting “massive” (40%+) drops in traffic and declaring that SEO is dead (it’s not, keep reading)...

"It's just SEO with a new name." "Write quality content and you'll be fine." "Marketers inventing problems again." I've been seeing people say LLM optimization is a myth. But then, (this week, actuall...

If you want your site to show up in ChatGPT, Perplexity, or Google's AI results, you need more than old-school SEO. Here's what you actually need to do, explained in plain English—no technical backgro...

Today, we’ll take a closer look at why calculating the ROI of GEO is such a complicated task. We’ll also look at why it’s still a critical part of marketing strategies that companies should look at as...