SEO

As Google’s algorithms improved, those barbaric attempts at optimization were weakened to the point of obsolescence, but the formula for search visibility remained the same at its essence: Write keywo...

Right now is the worst and best time to get into SEO. It's the worst time because there's never been so much misleading information online about what SEO is, how it works, and how to leverage it for y...

X & LinkedIn have been firing lately. Impressions are falling, clicks are flat, and rankings are jumping all over the place. Two websites in my Search Console shocked me the most. At first, I suspecte...

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic quer...

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer ...