SEO

You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided to...

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? SEO teams have built dashboards around a shared set of familiar metrics for o...

As a site owner, publisher, or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advis...

In September 2024, Google took manual action against Forbes Advisor for site reputation abuse, rocking the SEO world. This drop led to rampant theories and posts about their actions, why, and how. Unf...

The architecture of online visibility is being rewritten. For decades, search visibility meant optimizing for Google’s index: ensuring crawlability, earning backlinks, and ranking in blue links. As la...