SEO

We’ve been talking about LLMs and web search for a long time now, often finding ourselves in the middle of various debates and discussions. Recently, I’ve been exchanging ideas with C-level executives...

I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies. Almost every AI I tested used the fake info—some eagerly, ...

Any marketing spend targeted at acquisition needs to have a baseline estimate of its value. Spending a million dollars “just because” is not a goal. You might spend a million dollars, but it comes wit...

Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Le...

There’s no doubt in my mind that this will be the best keyword research strategy article you’ll ever come across. I’m going to show you how to do keyword research like a pro. I’ve been using this stra...