SEO
How To Build Your Website Architecture for SEO
SEMrush
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Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step pro...
SEO Is About Humans First, Search Engines Second
Shopify
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Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. To rank first in a Google search result, your store's content needs to match a potential visitor's intent. Optimizing your site f...
Image SEO: 12 Actionable Tips (for More Organic Traffic)
Ahrefs
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Step 1: Fill in your alt tags. Step 2: …? There’s more to image SEO than writing a few alt tags—a lot more. Some may even argue that with Google’s recent advances in machine learning, alt tags no longer matter. For example, here’s what happ
The ROI of SEO – how to predict traffic and revenue
Kevin Indig
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COVID uncovers a lot of fragility in our lives. One of them: how companies reach customers. Many markets move online overnight amid the painful realization that not being visible online is a very fragile place to be. The second-order res...
21 SEO Mistakes Destroying Your Website [Infographic]
Social Media Today
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Are you trying, but failing, to get your site on the first page of Google? Want to know if you’re making avoidable mistakes in your SEO strategy? The team from SEO Jury share 21 SEO mistakes to avoid - and what to do instead - in this i...