SEO

Typically, an SEO dashboard presents a story of success that is, in reality, a story half-told. It will highlight keyword rankings, AI prompts, sessions, and possibly conversions, but this narrative, ...

This analysis aims to review the usage of LLMs.txt files in the context of LLMs. How was the analysis performed: I audited 30 days of raw CDN logs for 1,000 Adobe Experience Manager domains to see who...

In my 10 years of doing SEO, I’ve used every keyword research tool imaginable. In this post, I’m going to share the ones I keep coming back to. These tools have helped me grow this blog to over well o...

Many in the investor, media, and even marketing worlds believe that AI has transformed SEO into oblivion, and they could not be more wrong. They are prematurely hyping new tools that create massive FO...

Through deep analysis of browser-level interactions with Perplexity’s infrastructure, I’ve uncovered a sophisticated “weak” cryptographic scheme that governs how content is evaluated and ranked. The s...