SEO

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more imp...

In this newsletter episode, I’ll tear down the internal linking strategy used by — appliancerepairexpert.ca. Every SEO or founder managing local businesses needs to take this case study as a reference...

“I’m 49% creative and 51% business.” I once heard Casey Neistat, the famous filmmaker and YouTuber, say this on a podcast. And I think it fits so nicely with what separates those who are successful at...

Today we’re going to show you exactly how to do an SEO audit in 2025. In fact, this is the same process that’s helped us grow our organic traffic by 30% over the last year. So if you want to get highe...

AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned...