SEO

I've been doing SEO for a decade. Most notably, I led SEO at Webflow (a $4.2B company) and then built my blog to +100K visitors/month from SEO all by myself. I've also worked with dozens of software c...

The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails to resonate with u...

Every single lead call I take, whether at an established company or a startup, is looking for the same thing: an SEO silver bullet. I never cease to be surprised at this request coming from people who...

In an era where traditional blog posts are losing their value and users crave tangible solutions, building lead generation tools at the intersection of product marketing and SEO has emerged as a strat...

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankin...